A New Equity Release Product Launched Every 28 Hours in 2020

11 September 2020 - 08:56 AM

New analysis from Key Partnerships, the equity release referral service for the UK’s leading specialist adviser Key, highlights that we have seen a new equity release product launched every 28 hours thus far in 2020.
With increased competition seeing a focus on innovation, better rates and improved product features, there are now over 525 whole of market plan options on the market. This is an increase of 510% from 2017 when there was just 86 plans available.
More recently, the number of options has also increased – rising from 315 at the end of 2019 to 525 at the end of August 2020 or 210 new products in 244 days.
Year No. Equity Release Plans on the Market YOY % Change
End August 2020 525 +67%
Full year 2019 315 +96%
Full year 2018 161 +87%
Full Year 2017 86 N/A
In addition to an uplift in the number of equity release plans on the market and features available, there has also been a significant decrease in the average interest rate. Decreasing from 4.6% in June 2018 to 4.05% last month- a 12% decrease.
The number of plans allowing interest payments have grown substantially from just 81 at the end of October 2019 when the research was last undertaken to 186.  The number of drawdown plans has also increased with 294 plans now offering it in comparison with just 90 in October last year. The number of plans offering fixed early repayment charges has also increased by 48% since October 2019.
Product Feature Total Products with individual features % Change
  August 2020 October 2019  
Downsizing protection 288 187 54%
Drawdown 294 90 227%
Fixed early repayment charges 207 140 48%
Interest payments 186 81 130%
Inheritance protection 72 99 -27%
Lend on sheltered or age-restricted properties 315 164 92%
One-off repayments 295 211 40%
TOTAL PRODUCTS 525 314 68%
Jason Ruse, Business Development Director at Key Group said: “While the equity release market – as with other sectors – has had to work hard to weather the current pandemic, we have still seen significant product innovation and development.  Indeed, with more funders than ever active in the market, there is more choice and more competitive interest rates than ever which is great news for customers.
“That said, it is important to ensure that when customers do look for support around how to access their housing equity, they consider all their options and pick the right product for them.  With a product being launched roughly every 28-hours thus far in 2020, this can be a real challenge for those advisers who do not specialise in this market so they may find that they are better able to serve their customers by referring them to a trusted equity release specialist like Key Partnerships.”
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