Since joining Key in 2016 there has been significant expansion in the equity release market and today there are more than 200 plans available to customers (Moneyfacts 2019). As a referral service, we’re well placed to ensure you get your clients the specialist advice they need.

At Key Partnerships we have a growing team focussed on helping you take that first step into the equity release market and then work with you to develop it within your business.

Jason Ruse
Head of Key Partnerships

Telephone Account Managers

Our Telephone Account Managers are your referral support, arranging customer appointments and keeping you up-to-date with your referrals.


call Call 0800 138 1663

Our advice team

Our advice team are experienced equity release specialists who can work closely with you to deliver the advice your client needs. You can build up a relationship with our advisers or simply refer to them with confidence.

National Account Manager

Kay, our National Account Manager, focuses on managing and growing the network, mortgage clubs and national adviser relationships.

Kay Westgarth
call 07872 033875
mail [email protected]

Marketing Support

The Key Partnerships marketing team is keen to work with your network to develop plans to help the businesses we work with to build their practices and effectively target potential equity release customers. The marketing support available to introducers includes: providing customer-facing letter and email templates; equity release customer leaflets and provides support by way of sales tools, calculators, webinars and email communications.

mail [email protected]